PORTFOLIO

One Informa Branding Innitiative

I am proud to champion the "One Informa" branding initiative, where I work closely with leadership to develop updated and comprehensive brand guidelines across all the manufacturing brands, including those for the manufacturing tradeshow and media sectors. As part of this effort, I collaborate with portfolio leadership to understand the unique needs and desired outcomes for each area of the business, ensuring the guidelines are tailored to support their specific goals while maintaining alignment with the "One Informa" vision of creating a unified and consistent identity across all divisions.

Exploration Adobe's AI Capabilities for Image Generation and Workflow Optimization

This project involved an in-depth exploration of Adobe Firefly, Adobe's generative AI platform, to understand its capabilities in creating high-quality imagery and streamlining creative workflows. The primary focus was on experimenting with Firefly’s tools and features to assess how AI can enhance the creative process, improve efficiency, and achieve specific project goals.

Photographer, Videographer, and Video Producer Oversight

I lead a team of both internal and external photographers, videographers, and video producers to create high-quality photos and videos that are pivotal in promoting various tradeshows. Collaborating closely with portfolio leadership, I develop detailed shot lists, attend strategic meetings to define the scope and design of video projects, and ensure all deliverables adhere to established brand guidelines. By taking on video capture and photography in-house, we save substantial costs for Informa while maintaining full control over quality and consistency.

Informa Markets Manufacturing MD&M Multi-phase Rebranding Efforts

The rebranding of Informa Markets Engineering's MD&M (Medical Design & Manufacturing) show was a multi-phase initiative that unfolded over three years, reflecting a strategic effort to align the brand with leadership’s vision of fostering progress, change, and movement within the engineering and medical device communities. This process involved two stages: an initial refresh followed by a comprehensive overhaul, each serving a unique purpose in the evolution of the brand.

Navigant/Guidehose Bridge Branding

Following the acquisition of Navigant by Guidehouse, I worked with cross-functional teams in efforts to create a strategic bridge between the two brands during the transition. Collaborating closely with the CMO, brand and business leadership (consultants), marketing, copywriters, web, digital (social) and e-marketing teams—we developed a series of initiatives to gradually merge the Navigant identity into the evolving Guidehouse brand.

Navigant (Consulting) Branding Initiative

Lead internal designer that oversaw the comprehensive rebranding effort for Navigant, unifying its Construction, Energy, Discovery, and Healthcare consultancy businesses under the main Navigant brand foundation. This included developing tailored messaging, refreshed logo, and distinct color systems for each sector, ensuring a cohesive yet differentiated brand identity. Collaborated with cross-functional teams—including marketing, digital, web, copywriters, and consultancy leads (sales)—I oversaw the creation of a unified visual identity and strategic messaging that elevated client engagement and brand recognition.